We live in a fast-paced world. People want things as quickly as possible — and they’re unhappy when something takes too long.

The website speed makes the first impression about your business. It’s essential to understand that you won’t get a second chance when it comes to user experience.  Low website speed is one of the most frustrating things that will turn people off about your resource.

High-performance websites results in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and damaged reputation. By reducing the page load time you will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers.

Testing Load speed :

You can find several tools exist to help you test decrease page load times for website speed optimization. They’ll test your site speed on different devices and recommend ways to reduce that speed for optimum results.

  1. Page Speed Insights


  • GTmetrix


  • Pingdom


  • Yslow


There can be many factors effecting as well as improving the website speed.Below are few factors / techniques that can be reasons for your slow website loading and you can improvise them.

1. Move your website to a better host

Hosting platform of your website also plays a role in loading website.Few servers give good speed and few servers will have downtime frequently. Website should be hosted where you see no or rare downtime which doesn’t effect your website visits.

  • Optimize the size of images on your website

Images play a vital role in eCommerce websites.lot of photos, images, graphics on your product pages improve engagement. The negative side of the image use is that they are usually large files that slow down a website.

Best way to reduce the image size without compromising its quality is to compress images using such tools as ImageOptim given link below. The procedure may take a bit of time but it’s worth it.


3. Reduce the number of plugins

Plugins add add specific features and are common components of any website. The more plugins are installed, the more resources are needed to run them. As a result, the website works slower and also security issues can appear. As time passes, the number of plugins grows, while some of them may not be used anymore. 

Run the performance tests on your page to find out which plugins are slowing down your website.Try to avoid plugins that load a lot of scripts and styles or generate a lot of database queries. The best solution is to keep only the necessary ones and ensure that they are kept up to date.

4. Minimize the number of JavaScript and CSS files

If your website contains a lot of JavaScript and CSS files, it leads to a large number of HTTP requests when your website visitors want to access particular files.

If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website. Try to group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests.

5. Implement Gzip Compression

Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time. Gzip compresses the files before sending them to the browser. On the user side, a browser unzips the files and presents the contents. This method can work with all files on your website. You can enable Gzip on your website by adding some lines of the code or via a utility called gzip.

Web fonts have become very popular in website design. Unfortunately, the use of web fonts has a negative impact on the speed of page rendering. Web fonts add extra HTTP requests to external resources. The following measures will help you reduce the size of web font traffic:

  • Use modern formats WOFF2 for modern browsers;
  • Include only those character sets that are used on the site;
  • Choose only the needed styles
Generally, a typical user expects web pages to load less than after 3 seconds. If you don’t meet this expectation barrier, you lose a lot of website traffic and, as a result, your revenue.

You want your visitors to get your content quickly and navigate to different pages as smoothly as possible. You don’t want to give them a reason to exit your site prematurely. Use the tools I mentioned above to evaluate your website

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