Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Referral marketing is one of grow your business
Referrals are one of the best ways and the strongest strategies you can use to grow your business. If you don’t already have a referral marketing strategy in place, you’re leaving a lot of money on the table.
80% of your referrals are going to come from 20% of your customers — those raving cheerleaders that you’ve already sold on your products and services, that are going to be loyal to you until the end of time.
Refer & Earn :
The easiest way to make the sale is by simply asking for the sale, while also making it easy for your customers to buy.
Make sure that people understand that sharing your business with other people will result in a reward for them, and then ask them to refer you to other people.
Ask them to share your posts on social media. Ask them to blog about their experience with you.
The most cost effective strategies you can use to generate new referrals for your business is to incentivize the process for your existing customers. Also the rewards you give can make the customers purchase your products more and more using the rewards which passively increases your sales.
Make sure there are buttons on your website that make it easy for them to refer other people to your business. Add social sharing buttons to every product page. Include a link to your fan pages on every email you send.
You’re rewarding people for doing the work of finding leads for you. A referral program is a way to generate leads—and not just any leads, but highly-qualified, niche-specific leads that are more likely to result in sales.
There are certain apps for Refer and Earn. In Shopify which can be directly integrated to the website and the customers can refer the products from the website directly to the Social channels, Emails etc..
Here are few of free apps available in Shopify market.