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HOW FACEBOOK CHAT / MESSENGER USEFUL AS CUSTOMER SUPPORT 810 340 cluebuzz

HOW FACEBOOK CHAT / MESSENGER USEFUL AS CUSTOMER SUPPORT

Compared to the tired and unemotional phone-based customer support, these apps are building customer service right into familiar forms of communication .

They have seamlessly rolled out a customer service platform to a large group of customers, who previously needed to use specialized .;private vendors to handle customer support.

A messaging app is a very quick and convenient form of communication.

Messaging apps are the perfect avenue to engage with customers and prospects. 

Facebook Messenger is fast, mobile, and efficient, which makes it a great tool for business/customer interactions and a valuable platform for customer care.

How to Leverage Messenger for Customer Care

We can use Chat messengers for interacting with visitors and turning visitors into customers.

Free apps are also available for this in Shopify. You can find good ones and few of them below.

https://apps.shopify.com/facebook-messenger-marketing-by-booster-apps

https://apps.shopify.com/facebook-chat-box

HOW TO AQUIRE CUSTOMERS BY AFFILIATE MARKETING 579 471 cluebuzz

HOW TO AQUIRE CUSTOMERS BY AFFILIATE MARKETING

If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program.
Affiliate marketing certainly has the potential to drive sales and generate significant revenue. More than that, it is a highly cost-effective lead generation tactic where you pay solely for performance.
New customer acquisition is a key metric for many merchants and the affiliate channel has demonstrated its ability to drive new customers
With the continued growth of cashback and voucher code sites along with specialist niche sites, the affiliate channel provides the perfect platform to extend brands to new purchasers.
Still doubt to whether or not to use affiliate marketing, check out these interesting statistics:
 81%  of brands use affiliate marketing to capture customers’ attention,
engage with existing customers, and generate more sales.
 Affiliate marketing spend in the US is expected to rise to over  $6.82 billion  by 2020 at a compound annual growth rate of 10%.
 79% of marketers leverage affiliate marketing to drive conversions and
increase purchases.  83% of them use it to increase brand awareness, and 79% of them use it to engage existing customers.
How the process works :
A retailer operates his store in market and generates a significant number of sales per month through the use of affiliates. In a highly competitive market, acquiring new customers as well as establishing a carefully thought out retention strategy is key to increasing sales.
In order to target new customers, they rely on their extensive affiliate base, and engage with a variety of affiliate types, extending their reach to consumers that they may not have previously had access to.
The customers conversion through Affiliate Marketing would be in 3 scenarios :

  1. Engage with new consumers whilst maintaining established relationships with existing ones. This has allowed them to come in with a low cost of new customer acquisition through the channel.

2. Where new customer acquisition is a key factor only paying commissions for new customers (those buyers that have not purchased within the previous 12 months).

3. Reward affiliates for delivering to their KPIs, they have a commission structure that pays higher amounts for sales generated by new customers.

Affiliate Marketing Strategies to Grow Your Brand

1. Choose the Right Affiliates
When choosing an affiliate to help you with your product promotions, check these are the points important to ensure that your efforts aren’t in vain.
 They have a good rapport with their audience
 Their audience might be interested in your products or brand
 They have a good following, site ranking, views, engagement, and authority

2. Attract Sales with Coupons, Deals, and Promotions
Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That’s because many consumers love the savings power of coupons.
They often search for discount vouchers on various coupon and deals sites before shopping for any product.
Coupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets. However, you need to manage them well as an extravagant discount offer might simply eat into your margins.

3. Leverage the Power of Niche Influencers
Many brands choose to work with a large number of social influencers and bloggers in their niches. Influencers have more authentic relationships with their followers.
They can effectively get their audience to trust your brand and convince them to use your products or services.
Influencers may not send you huge amounts of traffic compared to coupon sites. But the audience they send is targeted and more likely to be interested in your product.
Thus, you can boost your conversion rates with effective affiliate partnerships with influencers.
You need to analyze various metrics to see if an influencer is fit for your affiliate marketing strategies. Important factors to be checked that contribute to whether or not an influencer is a good fit for your affiliate marketing program.
 Reach
 Engagement
 Audience demographics
 Follower growth over time
 Alignment with your brand’s values and niche

4. Build a Robust Affiliate Network

Instead of tapping into various affiliate networks, build your own. It can be really difficult to recruit your first few affiliates. But expanding your affiliate network is comparatively easier.
To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you’ll pay.
Track their performance, and analyze the lifetime value of the customers they bring to your brand.

5. Leverage Affiliate Promotions From Multiple Sources
Instead of focusing on just Instagram influencers or coupon sites, spend the time to reach out to your audience through affiliates from multiple sources.
You can test a variety of affiliate marketing strategies to see which audience responds the best and is the easiest to reach.
Some sources to leverage affiliate promotions include Product Review Blogs, Email Marketing, Webinars, Youtube Videos.
Using multiple platforms can help you drive the best results from your affiliate marketing strategies. This can also help you analyze the platform where your audience is most engaged on.

Optimize Your Product Pages for Conversions
Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can’t rely completely on your affiliates and sit back to watch sales come in.
Affiliate marketing can help you to drive interested consumers to your product pages. But it’s your job to make sure that they buy your product once they reach there.
If you want to generate more sales, you should deliver a good customer experience to them. For this, you need to make sure that
 Your site loads fast
 You provide sufficient information to help your customers buy the product they want
 You display impressive, high-quality product photos that grab your visitors’ attention
 Your product descriptions include engaging copy that speaks of your brand and tells them why they should buy from you
 You should clearly feature customer reviews to build trust
Optimized product pages can give a boost to your affiliate marketing strategies and effort. They can help you retain more customers.

In fact, you can also use your product pages to upsell and cross-sell relevant
products.
Moreover, 38% of marketers consider affiliate marketing as one of the top customer acquisition methods.

HOW MULTI-CURRENCY HELPS EXPAND NEW MARKETS 1024 576 cluebuzz

HOW MULTI-CURRENCY HELPS EXPAND NEW MARKETS

Have you ever thought of expanding your business and going international?
What is one of the first things that consumers consider while shopping? The price, of course! And if the price is not listed in a currency familiar to them, it may just turn them away. Not everyone is willing to make manual calculations and convert the price into their native currency. So why not do it for them and improve the customer experience with Multi-currency apps.
When you want to create the same comfortable shopping experience for them as you do for your domestic customers.
If you want to increase sales and expand into new markets, here are the benefits of accepting multiple currencies.
Benefits :
By accepting multi-currencies you’re eliminating expensive foreign transaction fees for your customers – which may prevent them from doing business with you again.
Instead, your customers will appreciate that you’re saving them money which could entice them to return for future purchases or refer you to their friends, family, or colleagues.
Improves customer loyalty

When your customer reviews their bill, receipt, or  shopping cart  and it’s in their local currency, they know instantly how much they’re going to be charged, which prevents any confusion, questions, or surprises.
Prevents cart abandonment
According to  Statista , 13 percent of online shoppers will abandon a site when prices are presented in a foreign currency. Additionally, as previously discussed, when a customer makes a purchase in a foreign currency, their banks could impose foreign transaction fees, which penalizes them for shopping at your online store.
By not limiting your customers to just one currency, you’re preventing cart
abandonment, which is always good for your bottom line.
Free Shopify app for Manual currency convertor : https://apps.shopify.com/multi-
currency
Automate pricing :

Apart from the benefits, We can make our site even more customer friendly by making the price auto-converted based on the region.
Instead of manually converting currency exchanges look apps or payment solutions that do this for you automatically.
Here are few free Shopify apps does this for you.

Auto Currency Switcher : https://apps.shopify.com/auto-currency-switcher

INVENTORY MANAGEMENT AND DIFFERENT APPS AVAILABLE FOR SHIPPING METHODS 1000 536 cluebuzz

INVENTORY MANAGEMENT AND DIFFERENT APPS AVAILABLE FOR SHIPPING METHODS

An inventory management system can help you manage your inventory stock more efficiently. A great inventory management system can simplify arduous processes like ensuring you are alerted when stock levels are low, or even processing returns from customers.
Common Obstacles to Inventory Management

Over-Stocking and Under-Stocking
Unlike Christmas stockings, you don’t want your store to be overstocked.
Overstocking means you have precious capital tied up in inventory just sitting on your shelves, which means you have less budget for marketing and running your store. You also risk having products you’ll never be able to sell – you never know when demand is going to suddenly dry up, leaving you with a bunch of useless paperweights.
On the flip-side, under-stocking is just as bad. On that end, while you free up capital, you run the risk of losing sales due to not having anything to sell. This can also hurt your reputation – if you bought something from a store, and they refunded your order without warning and told you they ran out, what would you do? I’d go somewhere else.
All the obstacles above can be solved by having a centralized inventory management
system.
Here are some common systems we’ve seen:
 Manual Management via Spreadsheets
 Manual Management via Pen & Paper (Yikes!)
 Automated Management via a Hosting Platform ( Shopify ,  BigCommerce )
 Automated Management via Brick & Mortar Software Solutions
 Automated Management via Ecommerce Software Solutions

The first two systems can be centralized, but are incredibly difficult to keep track of.
They also require a lot of time and energy to upkeep. Imagine penciling in every order, or updating a spreadsheet every time you made a sale or ordered more inventory.
The third system, using your hosting platform, can work if you only sell through one channel. If you only sell on Amazon, or you only sell on your online store, these systems may work just fine. However, if you want to expand into multiple sales channels, this system will hinder your business’s growth.

You also have free apps available for managing Low stock.
Notify Me: https://apps.shopify.com/mps-notify-me
The fourth system, using a software platform designed for brick & mortar solutions, is also not ideal.
Finally, using an automated inventory management system created specifically for ecommerce stores is the most ideal solution. Most of them will automatically upload your products onto your website with just push button.
Further, they allow you to automate order fulfillment and inventory quantity updating. You just enter your inventory quantity once, then it can be automated on all your sales channels from there.
Using an ecommerce software as your centralized inventory management system allows you to easily implement  dropshipping services  as a supplement to your store.
Or, if you’re a strictly  dropshipping business , you can just sync your marketplaces with your suppliers using a data feed for automatic updating of not only stock levels, but also product details like pricing, images, descriptions, etc.
Running a successful eCommerce business in a globalised market can be difficult.
Customers are constantly looking for the lowest price, and eCommerce giants like Amazon can not be beaten at this strategy. 
By implementing the right tools and focusing on better supplier relationships, smaller eCommerce stores can make processes more efficient if they hone in on sound inventory management practices, so their time and money can be used in other parts of their business.
Apps for Shipping Methods :
https://apps.shopify.com/aftership
https://www.easyship.com/
https://www.shiprocket.in/

TESTING and LOAD SPEED OPTIMIZATION 800 500 cluebuzz

TESTING and LOAD SPEED OPTIMIZATION

We live in a fast-paced world. People want things as quickly as possible — and they’re unhappy when something takes too long.

The website speed makes the first impression about your business. It’s essential to understand that you won’t get a second chance when it comes to user experience.  Low website speed is one of the most frustrating things that will turn people off about your resource.

High-performance websites results in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and damaged reputation. By reducing the page load time you will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers.

Testing Load speed :

You can find several tools exist to help you test decrease page load times for website speed optimization. They’ll test your site speed on different devices and recommend ways to reduce that speed for optimum results.

  1. Page Speed Insights

https://developers.google.com/speed/pagespeed/insights/

  • GTmetrix

https://gtmetrix.com/

  • Pingdom

https://tools.pingdom.com/

  • Yslow

http://yslow.org/

There can be many factors effecting as well as improving the website speed.Below are few factors / techniques that can be reasons for your slow website loading and you can improvise them.

1. Move your website to a better host

Hosting platform of your website also plays a role in loading website.Few servers give good speed and few servers will have downtime frequently. Website should be hosted where you see no or rare downtime which doesn’t effect your website visits.

  • Optimize the size of images on your website

Images play a vital role in eCommerce websites.lot of photos, images, graphics on your product pages improve engagement. The negative side of the image use is that they are usually large files that slow down a website.

Best way to reduce the image size without compromising its quality is to compress images using such tools as ImageOptim given link below. The procedure may take a bit of time but it’s worth it.

https://apps.shopify.com/seo-image-optimizer

3. Reduce the number of plugins

Plugins add add specific features and are common components of any website. The more plugins are installed, the more resources are needed to run them. As a result, the website works slower and also security issues can appear. As time passes, the number of plugins grows, while some of them may not be used anymore. 

Run the performance tests on your page to find out which plugins are slowing down your website.Try to avoid plugins that load a lot of scripts and styles or generate a lot of database queries. The best solution is to keep only the necessary ones and ensure that they are kept up to date.

4. Minimize the number of JavaScript and CSS files

If your website contains a lot of JavaScript and CSS files, it leads to a large number of HTTP requests when your website visitors want to access particular files.

If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website. Try to group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests.

5. Implement Gzip Compression

Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time. Gzip compresses the files before sending them to the browser. On the user side, a browser unzips the files and presents the contents. This method can work with all files on your website. You can enable Gzip on your website by adding some lines of the code or via a utility called gzip.

Web fonts have become very popular in website design. Unfortunately, the use of web fonts has a negative impact on the speed of page rendering. Web fonts add extra HTTP requests to external resources. The following measures will help you reduce the size of web font traffic:

  • Use modern formats WOFF2 for modern browsers;
  • Include only those character sets that are used on the site;
  • Choose only the needed styles
Generally, a typical user expects web pages to load less than after 3 seconds. If you don’t meet this expectation barrier, you lose a lot of website traffic and, as a result, your revenue.

You want your visitors to get your content quickly and navigate to different pages as smoothly as possible. You don’t want to give them a reason to exit your site prematurely. Use the tools I mentioned above to evaluate your website

CHECKLIST TO CREATE AN ECOMMERCE ONLINE STORE 1024 530 cluebuzz

CHECKLIST TO CREATE AN ECOMMERCE ONLINE STORE

When working to build an ecommerce store, Many points to be considered to create checklist. You need to prepare a list of questions to ask so that you’re not left in the dark about what to expect.

  1. Think of Your Business and Store Name

While your business and store name has very little importance to your customers, you still have to provide them with excellent customer service and make your store trustworthy and legitimate.

You can either opt to name the store based particular place or an event that has a significant meaning to your life, or the initials of your name.

2. Web Hosting

When it comes to starting your e-commerce website, web hosting for your e-commerce is essential.

There are two main types of e-commerce development software that you can take advantage of when building an online store:

Hosted e-commerce software

Shopify

BigCommerce

Volusion

Magento

Self-hosted open source e-commerce software

Magento

WooCommerce

OpenCart

Prestashop

3. Consider the Platform Where to Build Your Store

While there are a lot of eCommerce store builders readily available in the marketplace, it’s tough to come into a decision if you don’t know what you want. So when choosing an e-commerce store builder, consider the following:

Price

Features

Support

Ease of Use

Performance

4. Best Commercial Model for Your Business

Another aspect that you need to consider is knowing which type of commercial model that works best for your business. Generally, e-commerce businesses are categorized into:

  • Business-to-Consumer (B2C)  Transactions in this business model are usually made between a consumer and a business.
  • Business-to-Business (B2B)   Sales and purchases are usually made between different businesses. Take, for example, a transaction between a manufacturer and a retailer.
  • Consumer-to-Business (C2B) – In this model, consumers make their goods and services available to business buyers.
  • Consumer-to-Administration (C2A) – Consumers are selling products and service online to an administration.
  • Business-to-Administration (B2A) – These are transactions made between administrations and businesses.
  • Consumer-to-Consumer (C2C) – This e-commerce business model is one of the earliest, and is often associated with the sale of products and services between customers.

5. Define Your Target Market

One of the secrets on how to run a successful eCommerce business is to define your target market. Identifying your target market is crucial because getting a lot of traffic on your site isn’t enough.

Your goal is to gain a lot of targetted traffic in your specific industry. By doing so, you will likely find people who are genuinely interested in your brand and products. These people will be the ones who will engage with your brand and buy from you. Defining your target market also helps you boost your ROI, and prevent you from reaching out to people who are not interested or passionate enough with your brand.

6. Evaluate Who Your Competitors Are

E-commerce is a highly competitive landscape. However, how do you stand out from the rest of the pack? While it’s not advisable that you copy everything your competitors do ‒ you can learn a lot from their successes and failures.

Better yet, you can try an alternative strategy ‒ market to the people that your competitors aren’t marketing to. It will help you focus on finding potential customers while creating a monopoly of customers that other competitors might have overlooked. 

7. Take Surveys to Understand Your Customer

By utilizing helpful tools such as surveys, you’ll better understand your customers more.

Through these surveys, you’ll know what your customers like about your products and services. It gives you a better insight into the factors that keep them buying again and again. Keep in mind that your primary goal is how to turn a one-time customer into a returning one.

Migration Strategy to Shopify from Another Platform 1024 689 cluebuzz

Migration Strategy to Shopify from Another Platform

If you already have an ecommerce website or are using a different ecommerce platform for your business, it’s important to make sure that your product information and other content make it to Shopify.

The steps that you need to take to migrate your store to Shopify depend on how your store is set up. The migration process could be complicated if your store has large amounts of data in multiple sets.

Import your store’s content and data to Shopify

When you migrate to Shopify, you need to migrate content such as your products and blog pages, as well as data, such as your customer transactions from your old platform. In this page, the term data refers to both content and data.

Once you’ve decided on the data that you want to migrate, you need to decide how you will migrate this data and in what order. Here are a few options that you can use to migrate your data:

  1. Copy and paste content from your old site
  2. Use existing migration apps from the Shopify App store
  3. Create (or hire a partner to create) an app that uses the Admin API
  4. Transfer data manually using CSV files (this option can migrate customers and products only)

The following table lists the different types of data and the migration options that are available:

DataMigration option
ProductsCSV fileProduct APIShopify App store
CustomersCSV fileCustomer APIShopify App store
Historical ordersOrder APITransaction APIShopify App store
Gift cards, certificates, store creditsGiftCard APIShopify App store
Discount codes 
BlogsBlog APIBlog Article APIShopify App store
Pages (shipping policy, contact, and other webpages)Page APIShopify App store
Product reviewsShopify Product reviews appShopify App store

The order in which you import your product, customer, and historical order data is important. If you need to import these types of data, then you need to import them in the following order:

  1. Products
  2. Customers
  3. Historical orders

If you follow this order, then you will have access in Shopify to your customers’ complete transaction history. The migrated orders will also be linked to their associated products and customers.

What you need to consider when migrating

There are a number of considerations you should be aware of when you’re migrating your store to Shopify:

  1. Protocol-independent assets
  2. URL redirects

Remove specific protocols from your assets

Make sure that all your store assets (theme files, stylesheets, or images) are always accessible by removing specific protocols such as http: and https: from their URLs.

Set up redirects

Make sure you set up URL redirects for pages that customers might have bookmarked. This will minimize the risk of losing customers who return to a page and find it unavailable after you’ve migrated to Shopify.

Store Migration App :

Migration apps reduce the amount of work you have to do to import your product information and store contents from your current online store to Shopify. You can find several free and paid migration and importing apps in the Shopify App Store.

If you want to migrate an online store to Shopify, then you can use one of the third-party migration appsavailable in the Shopify App Store.

TRANSPORTER APP

Use the Transporter app to import customer, product, and order records into your Shopify store. This app accepts comma-separated values (CSV) files for each of these record types, processes the records, and then imports them as objects into Shopify.

The Transporter app that you can use to import product, customer, and order data into Shopify. This app uploads CSV files and it is available from the Shopify App Store which is free of cost.

FREE Migration App :

https://apps.shopify.com/transporter

What Is Multi-Channel Retailing? 1024 683 cluebuzz

What Is Multi-Channel Retailing?

Multi-channel retailing involves selling to customers through offline outlets, like brick-and-mortar
stores and pop-up shops, and online channels, like direct-to-consumer (DTC) ecommerce sites, mobile
apps, and Amazon.
The channels available for multi-channel retailing have broadened significantly in recent years.
Instagram powers shopping through stories and posts, and Facebook Messenger has added
payments.
Multi-channel retailing gives your target customers the choice of where to buy, optimizing their
experience on the most relevant sales channels based on shopping behavior.

How to Build an Effective Multi-Channel Retailing Strategy

Selling on more than one channel is a wise investment for fast-growing businesses. A 2018 National
Retail Federation holiday study revealed that 54% of consumers shopped for gifts both online and in
store during the busiest shopping season of the year, up 40% year over year.

The Profitability of Multi-Channel Retailing

An IDC Retail Insights report revealed that multi-channel consumers spend more money, including:
15–35% higher average transaction
5–10% higher loyal customer profitability
30% higher lifetime value than single-channel shoppers
But not all multi-channel retailing innovation is for profit.

Tips for Overcoming Five Multi-Channel Marketing Challenges
Multi-channel marketing places your product at the center of a multi-spoked wheel, where your customer is never more than a click or sales clerk away from buying.

  1. Pricing
    There are pricing discrepancies between channels too. Many hotel brands will promote a lower price
    on sites like Expedia and Hotwire than on their website. In doing so, they teach their customers to buy
    from those sites, leaving the hotel with a lower margin booking.


2. Tech

Going from offline to online, or vice versa, often creates a significant challenge because many
consumers, even millennials, still prefer to buy products in store.

Customers can try on products, work with stylists, and order online for same-day, in-store delivery.
How can smaller DTC businesses do the same with fewer funds or resources?

An IMS offers three key benefits :

Streamlining the fulfillment process to procure, organize, ship, and arrive quickly at a customer’s
door (or retail location)

Helping you prepare for unexpected sales spikes or seasonality

Avoiding inventory shortages when products are sold simultaneously through multiple channels

3.Logistics
Serving your customers’ buying habits better is possible through a multi-channel sales and marketing
approach. But internal systems don’t always integrate data from various channels back to a single
source.
If this is the case and your sales rapidly scale from 1,000 to 100,000 per month, or those sales are split
between your site, a physical location, and Facebook, you might find yourself in a messy situation.

Hot Tip: Combine Your IMS with an Order Management System

One way to protect your business from an unexpected cross-channel sales spikes is to combine the
best of an IMS with an order management system (OMS). An OMS pulls your sales data from
marketplaces and other third-party sites into your enterprise ecommerce platform. That way, you can
investigate which channel produces the highest value customers, like those with the highest repeat
purchases or lifetime value.

Your ecommerce platform admin panel should break it down for you at a glance. Otherwise, try
drilling down into your reporting section to analyze the details.

4. Promotion

It’s also important to think of your marketing and promotional strategies from a channel perspective.
It might be counter-productive to drive customers from Facebook to your website with an ad, when
they can often purchase faster and more conveniently through Messenger.

An ad budget of, say, $15,000 allocated to Google Shopping to drive sales through your online store
sounds logical. But if you decide to add a Facebook store, Buyable Pins on Pinterest, and shopping
through Instagram Stories, then you’ll need to divide your ad spend by four.

Hot Tip: Divide Resources by Funnel Stage, Rather than Channel
A good solution is to allocate your budget and resources by funnel stage, rather than channel. For
example, your social and display ad budgets can work together to build brand awareness. Then, you
can retarget previous site visitors of your Google Shopping campaigns or Facebook Dynamic Product
ads to get similar results for less money than investing in general campaigns farther down the funnel.

Together, those platforms allow you to create templated ads that will automatically pull in product
data based on each shopper’s experience. For example, if someone browses a “rainbow colored
umbrella” on your site but doesn’t buy before leaving, you can retarget ads to them on Facebook.

The only challenge with this approach is that it’s going to interfere with your ability to attribute sales
properly.


5. Attribution

Let’s go back to the $15,000 ad-spend example. Assume you have the budget to spend at least that
much on each channel you’ve identified to grow your business. You still have to figure out how to
measure the return on investment for each.

The challenge with multi-channel retailing attribution is that one channel will assist a sale that
happens through another channel.

There’s no right answer when it comes to selecting an attribution model. If your job is to run
Facebook ads, you might prefer a first-touch attribution model that emphasizes how customers
discover your products, so you can connect a direct line between your campaigns and results.

The Assisted Conversions report in Google Analytics indicates how many conversions (and the overall
revenue amounts) were assisted by other channels.

You can also choose a linear attribution model that assigns equal weight across all channels, or a
position-based option that lets you customize the credit given to each.

Shopify App Useful :
https://apps.shopify.com/sellbrite

HOW ABANDONED CART RECOVERY HELPS IN GROWING YOUR BUSINESS 1024 683 cluebuzz

HOW ABANDONED CART RECOVERY HELPS IN GROWING YOUR BUSINESS

Do you want to reduce shopping cart abandonment on your site? It’s troublesome to think of getting
a customer all the way to the shopping cart, only to lose out on the sale.
For an e-commerce business, shopping cart abandonment is the most common and most inevitable
scenario. A Baymard Institute study states that  68.63% of carts are abandoned every year . That
means that only about 1 in every 4 customers actually finishes their purchase.
Here are proven tips to reduce cart abandonment.

  1. Implement Exit-Intent Popups
    Exit-intent popups can be installed on any page, including shopping cart and  checkout pages , and
    works by detecting when a user is about to leave the page. It then sends a popup message that
    encourages them to stay by offering a deal or presenting more information like presenting them with
    coupons.
  2. Eliminate Surprises
    You see, the most common – and CORRECTABLE – reason that shoppers abandon their carts is due to
    unexpected costs like shipping, taxes, and fees.
    If you have any other fees besides shipping (sales tax, handling fees, product customization charges,
    or anything else that gets tacked on to the advertised price), you will want to make sure those fees
    are made clear on the product pages so that the customer isn’t surprised by them once they add an
    item to their cart.
  3. Enable Guest Checkout
    It’s not a smart idea to require customers to create an account prior to checkout. Not only does this
    slow down the process, but most customers will actually bounce.
    If you use Shopify, you can enable guest checkouts by selecting “Accounts are optional” inside your
    Customer Accounts settings
  4. Save the Cart
    84% of online shoppers are comparison shoppers. That’s the convenience of the internet. They open a
    bunch of windows, find similar products, compare prices and terms, and then make a final selection.
    This back and forth often means they’ll close out windows, log back on, and move around. A
    particularly discerning shopper may even do this for days before making a final decision.
    This means it is crucial that shopping carts are saved so that you can retarget users who’ve previously
    added something to the cart but haven’t checked out yet.
  5. Offer Free Shipping
    While only a few dollars in many situations, the cost of shipping is enough to win or lose a sale.
    A Forrester study  shows that 44 percent of online shoppers who abandon their carts do so because of
    shipping and handling costs.
    Retargeting :
    Although retargeting is an effective way to recover the lost revenue, the most important tactic I’ve
    found for tackling shopping cart abandonment is to send cart recovery emails. Cart abandonment

emails are not just highly conversion-centric, they are also personal, re-engaging shoppers with a
human touch. These emails have  a high open rate and click-through rate compared with promotional
emails .
You also have some free apps for working it out.
https://apps.shopify.com/remember-my-cart
https://apps.shopify.com/abandoned-cart-recovery-1
https://apps.shopify.com/pushowl

Be Sure Your Emails Are Responsive
You can create a great email that includes rich product images, compelling copy, a good offer, and a
good CTA. However, if it’s not responsive across all devices, such as laptops, tablets, and
smartphones, it’s not going to increase your conversions.
Being responsive is the key to making the customer experience seamless because people are checking
their emails on different devices, mostly mobile. How optimized your emails are for these devices will
play a significant role in determining whether or not people will complete their purchases.
Customize Your Cart Abandonment Emails Based on Customer Lifecycle
To aid your cart recovery efforts, you should customize your email messages according to the various
stages of the customer lifecycle. For example, if a repeat customer abandons his shopping cart,
instead of sending a friendly reminder, you should ask him if he faced any issues during checkout.

How to create products without variants in Shopify backend 1024 392 cluebuzz

How to create products without variants in Shopify backend

This video guides you to create products manually in the Shopify backend without variants.

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